1968 brand
Individual project. 4-figure revenue B2C e-commerce business launched in February 2022 parallel to my Masters Studies at Imperial College.
In 2022, I decided to create and launch my own e-commerce business, a fashion brand which now is a 4-figure revenue B2C business. I am the CEO and Creative Head and in less than a year I have recruited 2 team members: a Social Media Content Manager and a Sales Officer. As CEO, I manage the functioning of all business activities and as Creative Head, I am responsible for the design of all physical products as well as the branding and digital design, including website development.
I am very proud of our achievements in the first year. We have designed, budgeted, and manufactured different 12 products, including t-shirts and hoodies. So far, we have organized 3 professional photoshoots coordinating the product supplier, photographer, and over 15 models. Then, we have also implemented a social-media-focused Go-to-Market Strategy and reached over 24K accounts in 90 days. In addition to our e-commerce and online presence, we have organized 4 full-day customer-facing market events in Madrid.
